The "Lost Trail" isn't just a place—it’s a pursuit of what’s truly exceptional, in both our adventures and our coffee. The journey began when we stumbled upon a family-run micro-roastery that shared our belief in quality and craftsmanship, living by the same principles of focusing on quality, not quantity.

Every bag of our coffee is the product of their devotion, from sourcing the finest small-estate beans to roasting them daily in small, meticulous batches. It’s a hands-on process: hand-weighed, hand-packaged, and shipped to you within 24-48 hours to ensure unmatched freshness.

The result is an award-winning flavor, honored with an impressive five medals at the esteemed Golden Bean Coffee Roasters Competition, that’s as authentic as your next great adventure.

For our family, the "Lost Trail" isn't just a brand—it's a way of life. Our passion for the outdoors and off-roading runs deep; it's a legacy passed down through generations. We grew up sleeping in tents and exploring the backcountry in our Jeeps, on legendary trails like The Rubicon and Slick Rock, as well as countless other remote paths no longer on the map.

We've spent a lifetime discovering incredible places, from wheeling into a remote lake on a family vacation to dedicating time for a trail work party. Every moment spent together "on the trail" is a cherished memory that has shaped who we are.

As a family with a background in law enforcement and military service, our dedication extends beyond the trails. We are committed to supporting our service members, veterans, and brothers and sisters in blue, embodying a commitment to service in everything we do.